Newscenter Media News ByteDance-owned social media platform, TikTok, has rolled out a variation of Instagram’s “broadcast channels,” referred to as “bulletin boards.”
The new feature, which is expected to compete with Instagram, allows brands and creators to send their fans messages with this new messaging capability.
TikTok’s “bulletin boards” allow users to post updates with pictures, videos, and text.
Although followers are unable to respond directly, they can respond with emojis, preserving a one-way line of contact.
READ ALSO: TikTok gets another 90 days as Trump extends ban deadline, citing ongoing deal efforts
TikTok has revealed that well-known organizations like People Magazine, Paris Saint-Germain FC, and the Jonas Brothers are among the early testers for this function.
“Bulletin boards are designed to help brands and creators connect more personally with their communities by offering behind-the-scenes content and real-time updates,” TikTok said in a statement.
By providing behind-the-scenes content and real-time updates, the business hopes that “bulletin boards” will enable creators and brands to communicate with their communities more directly and avoid the main algorithmic feed.
The post TikTok rolls out ‘bulletin boards’ to rival Instagram appeared first on Latest Nigeria News | Top Stories from Ripples Nigeria.