Newscenter Media News Wimbart has unveiled a new service line, Wimbart Lite, aimed at delivering specialist public relations support to Africa’s pre-seed and early-stage startups. The London-headquartered agency, which focuses on business and technology communications across Africa and other emerging markets, also announced the promotion of Associate Director Maria Adediran to Head of Wimbart Lite.
The new division is specifically designed for African startups that have raised under $1 million and may not yet require full-scale, retainer-based PR support. Instead, Wimbart Lite adopts a service-led, menu-based model offering targeted communications packages to help founders amplify key milestones, partnerships and funding rounds.
Founded nearly a decade ago, Wimbart has built a reputation for navigating complex news cycles across major African markets, including Nigeria, Kenya, South Africa and Egypt. As competition for media visibility intensifies within the maturing tech ecosystem, the agency argues that strategic communication has shifted from a discretionary spend to a business imperative—particularly for startups seeking investor confidence and market credibility.
Wimbart Lite is structured around three core offerings. The “Milestone Announcement Pack” supports press releases and strategic outreach tied to launches and company updates. The “Founder Profile Pack” focuses on thought leadership through op-eds and interview placements designed to elevate executive voices. Meanwhile, the “Fundraise Pack” delivers coordinated communications for early-stage rounds and VC portfolios, including a 15% discount for portfolio companies.
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Jessica Hope, founder and CEO of Wimbart, said the new service had been in development for some time. She noted that while many early-stage teams may not need ongoing monthly PR retainers, they still require professional support to ensure important stories are positioned effectively. Hope added that Adediran, a founding team member, has grown alongside the agency and understands how to convert promising developments into narratives that resonate across markets.
Adediran brings over a decade of consumer and corporate PR experience, having led multi-market campaigns for venture capital firms and high-growth startups, including Andela, M-KOPA, TLcom and Kobo360. In her new role, she will define the strategic direction of Wimbart Lite, oversee business development and maintain delivery standards for the division.
Reflecting on the launch, Adediran said the African tech landscape has evolved significantly since she joined Wimbart, when a $1 million raise was considered transformative for the ecosystem. With scrutiny on startups increasing earlier in their lifecycle, she said Wimbart Lite aims to translate tangible traction—from partnerships to funding—into credible narratives that investors, media and stakeholders can trust.
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